About
Hello, I am Weiye Huai (怀伟烨), and I go by Franklin in English. I am a senior at the University of International Business and Economics (UIBE) in Beijing, majoring in Business English and minoring in Finance with a focus on international markets.
My academic and professional interests sit at the intersection of international business, digital marketing, consumer behavior, and cross-cultural communication. I am particularly interested in how brands and digital platforms adapt their messages, communities, and growth strategies for audiences across cultural contexts.
I completed a music platform operations internship at Kuaishou, supported a major banking audit at KPMG, and participated in research on cross-cultural social media marketing, online game communication, and multimodal interaction.
Experience
- Music Promotion Operations Intern, Kuaishou
- Audit Intern, KPMG
- Research Lead, POP MART cross-cultural social media marketing study
- Research Assistant, co-speech gesture and cognition project
Education
University of International Business and Economics, Beijing, China
B.A. in Business English; Minor in Finance (International Markets), 2023–2027 (expected)
Relevant coursework includes Microeconomics, Macroeconomics, Econometrics, International Trade, Finance, and Business Data Analytics.