Markets & people
Consumer decision-making, brand relationships, and digitally mediated behavior.
Profile
About
I approach marketing as both a commercial discipline and a way to understand people: what they value, how they make decisions, and why an idea travels across borders.
01
Education
2023 — 2027 · Beijing, China
University of International Business and Economics
I am currently a senior majoring in Business English and minoring in Finance, with a focus on international markets. My studies combine language, management, quantitative analysis, and international business.
Relevant coursework
02
Academic interests
Brands across borders
How meaning, identity, and strategy change when brands enter new cultural contexts.
Communication & growth
Turning research insight into relevant messaging, experiences, and user strategies.
03
Skills
- Digital platform operations↗
- Market and user research↗
- Data analysis↗
- Content strategy↗
- Cross-cultural marketing↗
- Python · SQL · Stata↗
04
Beyond work
Outside research and strategy work, I enjoy calligraphy, street dance, fitness, and tennis. These interests keep me attentive to craft, rhythm, discipline, and teamwork.
