Business Student | Digital Marketing | Consumer Behavior
Applied work
Projects that connect structured analysis with clear recommendations for brands, audiences, and markets.
Research lead · Oct 2025 — Jun 2026
A research project examining how POP MART localizes its Instagram and TikTok operations for overseas audiences through culture, creators, and brand storytelling.
Skills used
Key outcome
Developed a social marketing evaluation model using KOL, brand-campaign, and audience-feedback data, producing recommendations on localized creator outreach and differentiated content.
Core team · Mar 2026 — Jun 2026
A competition project combining North American cultural trend monitoring, localized social content, product research, and commercial planning.
Skills used
Key outcome
Contributed to a university silver award by supporting localized copy, audience research, commercial forecasting, tiered pricing, and marketing budget allocation.
Internship · Dec 2025 — Mar 2026
An operations internship spanning creator activation, community distribution, campaign execution, user growth, and commercial delivery for a music promotion platform.
Skills used
Key outcome
Helped achieve a 90.9% activation rate in a creator campaign, coordinated distribution across 11 core communities, and supported campaigns generating RMB 3.19 million in creator revenue.
Research · Oct 2024 — Jun 2025
A cross-platform analysis of player discussion and marketing communication surrounding Dungeon & Fighter across Chinese and international social platforms.
Skills used
Key outcome
Mapped narrative rhythms and communication pathways using responses from Bilibili, Weibo, YouTube, and Reddit.
Next chapter
This portfolio will grow as new research, case studies, and collaborative projects develop.